How to Sell Digital Accessibility Compliance Audits to Streaming Platforms

Why Accessibility Matters for Streaming Platforms

Streaming platforms are a primary source of entertainment for millions worldwide.

Ensuring digital accessibility means that all users, including those with disabilities, can enjoy content without barriers.

Features like captions, audio descriptions, and keyboard navigation enhance user experience for everyone.

Accessibility fosters inclusivity, broadens audience reach, and demonstrates social responsibility.

Investing in accessibility opens doors to a wider audience, including the 1.3 billion people globally living with disabilities.

Accessible platforms can see increased user engagement, customer loyalty, and positive brand perception.

Moreover, accessibility improvements often lead to better SEO performance and site usability.

Companies prioritizing accessibility can gain a competitive edge in the market.

Non-compliance with accessibility standards can lead to legal challenges under laws like the ADA and WCAG.

For instance, Netflix faced a lawsuit for not providing captions on all content, highlighting the importance of compliance.

Regular accessibility audits help identify and rectify issues, mitigating legal risks.

Proactive compliance demonstrates a commitment to equal access and can prevent costly litigation.

A leading streaming service collaborated with TPGi to assess and improve its accessibility features.

The audit revealed inconsistencies across devices, prompting strategic enhancements.

Post-audit, the platform implemented changes that improved user experience for individuals with disabilities.

This case underscores the tangible benefits of conducting thorough accessibility audits.

Highlight the ethical imperative and business advantages of accessibility to stakeholders.

Use data-driven insights to demonstrate potential market expansion and user engagement.

Address common objections by showcasing success stories and legal precedents.

Offer tailored solutions that align with the platform's goals and user demographics.

Utilize automated tools like WAVE and Axe for preliminary assessments.

Engage experts for comprehensive audits that include manual testing and user feedback.

Stay informed with resources from organizations like the W3C Web Accessibility Initiative.

Continuous education and adaptation are key to maintaining accessibility standards.

Keywords: Digital Accessibility, Streaming Platforms, Compliance Audits, ADA Compliance, User Experience